Yahoo! collaborates with Bango to get into mobile advertising

Search engine company Yahoo! has confirmed that they are partnering with Bango. The two companies would now work together to deliver search-advertising services to mobile content providers.

These services would be delivered to mobile companies using the Bango’s Internet services platform.

Bango as a result of this deal would offer marketers the ability to create ad campaigns on Yahoo and deliver the content to mobile devices. Advertisers would be able to track the performance of their ads using the Bango’s analytic tools.

Yahoo! is already providing mobile search marketing services to advertisers in Japan and the United Kingdom. They would now work with Bango to launch their services in United States, Europe and Asia.

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