Lenovo gains from promotion through Kaun Banega Crorepati
September 19th, 2006 Leave a comment Visited 25 times, 1 so far today
Lenovo gains from promotion through Kaun Banega Crorepati
China based maker of personal computers Lenovo has said that they have achieved tremendous sales boost and brand awareness in India through their marketing initiatives.
The company specially credited their sponsorship of the popular gaming show on the television featuring Amitabh Bachchan, Kaun Banega Crorepati. Senior Vice President and Chief Marketing Officer of Lenovo, Deepak Advani said: “I am very pleased to say that the marketing campaign that we have run in India has been very successful.”
He added: “There is tremendous success in India and business results show it.”
The company also recently roped in actors Saif Ali Khan and his sister, Soha Ali Khan to promote the brand in India.
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