United Breweries Limited to invest big on expansion

United Breweries Limited is the India’s biggest spirits company and they have now said that they would be investing around Rs 400 crore on expanding their production capabilities.

In addition, the company plans to enter the Chinese market. UB is also going to soon introduce Kingfisher wine in the Indian market.

This money would be invested in the market in a phased manner during the coming three years. UB plans to expand into different parts of India, including in Rajasthan, Uttar Pradesh, Orissa and Andhra Pradesh.

Group chairman Vijay Mallya said in a statement: “The plan envisages both setting up of greenfield breweries as well as augmentation of capacity and technology at existing sites.”

He added: “I have given instructions to united spirits to open an office (for marketing initially) in shanghai immediately. I have identified the executive who will be transferred there to kickstart the business”

The wine would be labeled “Kingfisher Ultra” and it would be pitched directly against foreign brands.