MTV networks acquire Quizilla.com service

If you are a fan of online polls, you would have definitely participated in one of the many polls developed using the Quizilla.com service.

MTV Networks has now announced their decision to acquire Quizilla.com. This would be the latest entry into a long list of online acquisitions by the company, which aims to become a major player on the web.

The site has been acquired from online ad-sales representation company Gorilla Nation. It would now join the MTVN Kids and Family Group digital portfolio.

Steve Youngwood, executive VP digital media at MTVN Kids and Family Group spoke on this new acquisition: “Overall, we are all about super-serving our audience — in this case teenage girls — and this sees us continuing down that road to make this a destination site with a deeper sense of social networking.”

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