Google collaborating with Newspaper companies for Adwords

Google collaborating with Newspaper companies for Adwords

As per incoming information, search engine giant Google is expected to soon announce a possible collaboration with over 50 American newspapers today.

This deal would be related to their Adwords program and the search engine company might run the advertisements in newspapers.

The reports claim that the Google’s Adwords program is so successful that they fail to fulfill the demand of the advertisers.

The initial program is expected to be a test program and should run till February next year. Tom Phillips, Google’s director of print advertising spoke on this possibility: “This is money that our advertisers would spend with us if we had the online inventory for them to spend it on.”