Microsoft Zune failing to match the sales of Apple iPod

Microsoft recently launched the Zune music player along with a Zune Marketplace aiming to take on the ever-popular Apple iPod.

However, launch has been a disappointment for the company as it is failing to match up with the sales of iPods.

This is however expected as Microsoft has said that they are looking for long-term growth and this is just a beginning.

Nevertheless, Microsoft does have a problem in hand considering a lot of experts have given sad reviews to Zune saying it does not match the simplicity provided by Apple’s players.

PiperJaffray senior research analyst Gene Munster spoke about the Zune: “The buzz that Microsoft was able to generate for the Zune’s launch clearly helped the player in its first week, but much of the publicity took the form of Zune/iPod comparisons.”

Zune does however come with features missing from Apple iPods including Wi-Fi support and FM receiver. It also has a larger screen compared to Apple iPod Video editions.

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