Yahoo! to reorganize in order to compete better with rivals including Google

Yahoo! to reorganize in order to compete better with rivals including Google

Internet giants Yahoo! have revealed a reorganization plan, which places Chief Financial Officer Susan Decker as a potential successor to the company’s CEO position.

The company also aims to make their internal structure simpler as they aim to compete with rivals including Google and MSN.

Susan Decker is now set to lead a new unit in the company focused on internet advertising, a market currently dominated by Google.

Yahoo! is also planning to merge media, communication, and other product groups in the coming days. Company’s Chief Operating Officer Daniel Rosensweig would be leaving Yahoo! early next year. Media Group chief Lloyd Braun is also set to leave the company as Yahoo! looks for new fresh blood to run the company.

Market analysts believe that these are the strong steps Yahoo! needed to take to become a more efficient company. They are struggling to keep pace with the online development in the services market.