WSJ: AT&T to market new wireless services
Market Rumors, Telecom and Mobile Services January 2nd, 2007
WSJ: AT&T to market new wireless services
The Wall Street Journal has reported that the telecom giant AT&T is likely to push new wireless services. The company also is aiming to make advertising a key revenue stream.
AT&T has just completed their mega acquisition of BellSouth Corp.
This deal would help them control mobile phone service provider Cingular Wireless in a more efficient manner. Earlier it was being run through a joint venture.
AT&T Chairman and Chief Executive Edward Whitacre was quoted as saying to WSJ: “The biggest asset we bought here was Cingular. We’re about to become a company with wireless at its heart.”
The company is also likely to start selling wireless service under its own brand name. Since they now fully own Cingular, they would be able to offer discounts for bundles to corporate phone and Internet customers.
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