GM finds it harder to sell Opel cars in USA due to a strong Euro

GM finds it harder to sell Opel cars in USA due to a strong Euro

General Motors has said that they are finding it hard to sell the European brand Opel’s car in the United States because of the stronger Euro.

The strength of Euro when compared to the US dollar makes it hard for them to make profits on Opel branded cars in the USA.

GM recently said that they would start marketing the Opel Astra model in the United States under the brand name Saturn by the end of the current year.

GM CEO Rick Wagoner was quoted as saying in the media: “When we made that decision the profitability outlook was better than today. Now it’s going to be more difficult because the euro is simply so strong.”