Yamaha planning to bounce back in India
February 4th, 2006 Leave a comment Visited 54 times, 2 so far today
Yamaha planning to bounce back in India
Honda, Hero Honda, Bajaj, and TVS have more competition in stores for them as the other Japanese major Yamaha is working hard on bouncing back here in India. The company is building-up its armory to launch a major marketing blitz in India and have already spun off its sales and marketing division to form Yamaha Motor India Sales.
Yamaha Motor India Sales head T Maeda said in a statement: “Yamaha will lead to a great increase in our brand promotional activities and a significant improvement in our dealer network. Our immediate goal is to reestablish Yamaha brand as being sporty, stylish, and innovative, for which Yamaha is known worldwide.”
He further added: “We have retained Dentsu Communications for both the creative and media duties, as they have understood these brands well given their experience on the business. We have also added Bates Enterprise, the agency which will handle the duties of the yet to be launched Yamaha Motors post this fiscal.”
The company is now also planning to launch new and more exciting models some of which they showcased in the recently concluded Auto Expo 2006 show in New Delhi.
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March 2nd, 2006 at 4:15 pm
we have been watching yamaha for a quite long time from date .we do not have confidence that yamaha will bounce bac in the present day scenario
May 25th, 2007 at 12:59 pm
I have Yamaha RXV212 is u/s.Is it possible to get a replacement.I reside in Navi-Mumbai.An early reply and sugestion will be appreciated, Debdas.