Fiat aims to double market share with launch of Fiat Bravo

Fiat aims to double market share with launch of Fiat Bravo

Fiat brand head Luca De Meo has said in a statement that the company aims to almost double their share of the most important car segment in Western Europe with the launch of the Bravo.

He said: “(We’re going for) 2.5 to 3 percent of the C segment. Our target is to sell 120,000 (units) per year, and then we’ll see.”

Fiat is due to launch their new five-door car Bravo in their worldwide markets.

However, the company has not revealed the timeframe for reaching 3 percent of the C segment in the region.

Fiat had earlier said that they aimed for a market share of 8 percent of the entire Western European market in 2007. They had 7.6 percent of the market by the end of last year.

The company is already a major player in the segments A and B with their popular models Panda and Grande Punto.