Disney happy with revenues from internet based television broadcasting

Disney happy with revenues from internet based television broadcasting

Walt Disney Co. executives have said in a statement that advertisers and local affiliate television stations have been embracing the internet based television broadcasting.

Disney is so satisfied that they are now considering increasing the reach of these broadcasts to nontraditional viewing.

Anne Sweeney, co-chair of Disney Media Networks said in a statement that their ad-supported broadband player has impressively sold out its advertising space for the fourth quarter of last year and the first quarter of this one.

The network also has secured commitments from 80 percent of ABC affiliates. These affiliates now want to incorporate local ads into the Web programming.

Disney’s ABC.com is also now planning to launch an expanded site for “America’s Funniest Home Videos” to allow viewers to upload their own home videos online.

Chief Executive Robert Iger added in a statement: “We are using technology in a very pro-consumer way. We have to use it to … move product to the consumer on a well-timed, well-priced basis.”