Tata Consultancy Services on brand building

Tata Consultancy Services on brand building

TCS (Tata Consultancy Services) has said that they would be launching a massive brand building exercise this coming financial year. The company is also expecting that their joint venture subsidiary with Microsoft in China would be operational by June this year.

Phiroz Vandrevala, Executive Vice President, TCS said in a statement on this new initiative: “We have appointed a global company to work out the branding and positioning strategy for TCS in the global market. Their report is expected in a matter of weeks and the roll out of the strategy would begin next fiscal.”

He was speaking to the media on the sidelines of a Conference on Indo-US Economic Cooperation. He also made it clear that the company would advise on the roll out, tagline, graphics, and positioning of the TCS brand. This is not something new for companies the size of TCS as most companies go through a brand building exercise sometimes or the other.