AOL wants to acquire TradeDoubler

AOL wants to acquire TradeDoubler

US based tech giant AOL is aiming to acquire Swedish online marketing company TradeDoubler. The company has now extended its $900 million cash offer for the company by several weeks to March 14.

This acquisition bid is being opposed by the shareholders in the company. The deal would require 90 percent acceptance under the terms agreed by the two companies.

Time Warner owned AOL is offering 215 crowns for each TradeDoubler share. The company has not stated publicly on how many shares had been tendered to it so far.

AOL has however clarified that they have no plans to raise this bid. They are planning to combine the offerings of TradeDoubler with its Advertising.com unit to help accelerate growth in Europe.