Google to provide search and advertising on Friendster

Google to provide search and advertising on Friendster

Friendster Inc has announced that they are using search engine giant Google’s advertising and search solutions for their web service.

This is part of the company’s plan to expand their presence throughout the world. Interestingly, Friendster’s rival MySpace.com already has a similar deal with Google.

The deal between the two companies would see them providing text and display advertising on Friendster members’ personal profile sites, worldwide.

The service would also start using Google’s search technology on their site in the second quarter of 2007. The company has been using Yahoo! solutions till now.

The service had 19.4 million active global users in January. The service is funded by venture capital firms Kleiner Perkins Caufield & Byers, Benchmark Capital and DAG Ventures along with individual investors.