Tata Motors’ Rs. 1 Lakh car might challenge bike manufacturers in India

Tata Motors is working hard on their new plant located in West Bengal where they would be manufacturing their upcoming Rs. 1 lakh car.

The car is currently scheduled for launch sometime next year and is expected to cost a bit more than Rs. 1 lakh on road.

Global consultancy firm J D Power has now said in a report that this upcoming car could possibility create a major dent in the top-end motorcycle sales with its lucrative price tag.

The report claimed that if the company manages to deliver what they are promising with customer satisfaction parameters right, a lot of potential bike buyers could consider getting it instead.

JD Power Director India Mohit Arora said: “The two-wheeler market in India could see a dent at the top-end because of the Rs one lakh car, but how far reaching will it be, will depend on the product’s performance, after sales service and overall customer satisfaction.”

J D Power Asia Pacific Managing Director Gerrit Kuyntjes added: “Rs one lakh car is a case study which the whole world is watching. If successful, the car can spark demand in a new segment. Brazil and China are looking for similar products.”

However, Tata would have to get it right the first time to gain the customer confidence.

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