Yahoo to manage sales and delivery of video advertising for MobiTV

Internet industry giant Yahoo! has said that they are collaborating with MobiTV and they would now be handling their sales and delivery of video advertising.

The company has just launched their mobile advertising platform and MobiTV is one of the first companies to be featured through this network.

Yahoo vice president Bruce Stewart spoke on this initiative: “MobiTV is the pioneer in mobile television and we are excited to work with them to continue to grow the mobile advertising marketplace.”

MobiTV vice president Jack Hallahan added: “Clearly this alliance provides a broad spectrum of value. As we progress, we will deploy additional features including next-generation interactivity, location-awareness and click-to-act.”

MobiTV vice president Ray DeRenzo had this to say: “It’s a privilege to collaborate with Yahoo, a pioneer in behavioral targeting techniques, to deliver advertising which will be targeted and contextually relevant to the mobile environment.”

Yahoo! would be delivering video advertisements for MobiTV mobile television and premium programming beginning later this year.

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