DoubleClick considering selling itself. Possible buyer Microsoft: Wall Street Journal

DoubleClick considering selling itself: Wall Street Journal

Wall Street Journal has reported in a news item that the online advertising company DoubleClick is considering selling itself. The report further claimed that they are currently talking with the software giant Microsoft for a potential acquisition offer.

Microsoft should be interested in such a deal considering they are trying hard to provide a bigger challenge to the market leaders in online advertising Google.

The report further stated that the company is using investment bank Morgan Stanley to help explore its options. They could even go ahead with a possible stock market listing.

The owners of the company are said to be seeking at least $2 billion for DoubleClick. The report further stated that the company had about $150 million in revenue last year.