Air India + Indian = Air Indian
Airlines and Airports March 30th, 2007
Air Indian to be the name of the merged airlines
The Indian government is working on plans to merge the two state owned airline companies Air India and Indian. The Indian Cabinet cleared a proposal to merge the two airlines last month.
It is now confirmed that the merged entity would be named Air Indian. They have decided to blend the two names to create this new identity.
Sources say that a new company called National Aviation Company Ltd has been registered by the government. This company has been formed to amalgamate the two airlines. It would also include the subsidiaries of the two airline operators Air India Express and Alliance Air.
The government decided to choose this name to make sure that the brand name stays on the top of the ABC directory, which lists airlines alphabetically.
An inside source added: “It makes sense and is practical to retain the names of both the airlines. Also, the initials of the new airline would remain A-I.”
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