Google now linked with a possible DoubleClick sale

The Wall Street Journal has reported that search engine giant Google has now joined Microsoft in their hunt to acquire the online advertising company DoubleClick.

Considering Google is the market leader in the segment it is very likely going to increase the final price of the company.

Microsoft is now appearing to be less likely to be in hunt considering the potential price for the company surpassed $2 billion.

Other players in the market linked to DoubleClick acquisition talks are Yahoo! and AOL. The report in WSJ further said that DoubleClick is using investment bank Morgan Stanley to help explore its options.

None of the involved companies have commented on these rumors.

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