Motorola launches Flagship MOTOSTORE in India

Motorola launches Flagship MOTOSTORE in India

Motorola, Inc. (NYSE:MOT), a global leader in wireless communications, today initiated the latest phase in its strategy to open Motorola branded stores in key global markets with the simultaneous opening of a Flagship MOTOSTORE in the National Capital Region (NCR) at NOIDA and another MOTOSTORE in one of New Delhi’s busiest markets, Lajpat Nagar. Both MOTOSTORE openings were inaugurated by actor Soha Ali Khan.

The openings further demonstrate Motorola’s commitment to anticipating and addressing the emerging and growing needs of India’s mobile consumers and build on the company’s already strong presence and expansion across the Indian market.

Consumers in New Delhi & the NCR now have a fantastic resource that brings a global standard of mobile device retail service to help them make informed purchasing decisions on getting the most from their mobile devices. The MOTOSTORE will offer access to interactive experiences and exclusive content, as well as personalisation services such as mobile phone tattoos, Bluetooth® photo-imaging and ringtone downloads.

“We are incredibly proud of our three-storey flagship MOTOSTORE in India, which is the third flagship store launched globally,” said Malcolm Dawe, Vice President & General Manager, Motorola India Mobile Devices. “Opening today, both stores bring cool and exclusive new offerings while helping Indian consumers get the most out of their Motorola products. Through personalised service and an innovative and engaging retail environment, we are offering a truly seamless consumer experience across the entire Motorola product portfolio.

“The MOTOSTORE are testimony to the evolving Indian consumer who has an increasingly sophisticated appetite for the latest, cutting edge mobile technology. I invite all NCR consumers to come and experience the fun and excitement of mobile technology,” added Mr Dawe.

Additionally, Motorola has a special opening week offer available from April 18th – 22nd at both MOTOSTORE locations in the National Capital Region. On the purchase of any Motorola handset worth Rs 9,000 and above, consumers will receive a free Motorola Bluetooth H350 headset.

Motorola has spent over two years deeply engaged in a global research and development effort around the new retail concept, and as a result has come up with an approach that is centred around the consumer and live experiences. As part of this program, Motorola has opened MOTOSTORE and MOTOSTORE formats in key locations around the world including Europe, Asia Pacific, North and Latin America.

The new stores further cement Motorola’s long term retail commitment to India, which now includes a MOTOSTORE presence in six cities as well as over 30 Shop-in-Shop installations across the country. The company will continue to invest in this strategy for India, and in other locations around the world, where it makes economical sense for both Motorola and its partners.

India’s Flagship MOTOSTORE is located at G-21, Sector-18, NOIDA and the other MOTOSTORE in New Delhi is at O2, Lajpat Nagar-II, New Delhi. Other MOTOSTORE locations in India include Mumbai, Bangalore, Chandigarh and Pune.