Apple is the most trusted brand for young US shoppers

Apple Inc. has been named the most trusted brand among young US consumers in a survey conducted by Outlaw Consulting.

The research company has released their list of the Top 15 trusted US brands among young Americans.

They conducted this survey with 109 of its most forward-thinking trendsetter panelists living in New York, Los Angeles, San Francisco and Miami.

The participants in the survey were aged between 21 and 27 years old. Barbara Bylenga, founder and chief strategist spoke on the survey: “Our aim was to compile a ‘Trust Index’ of brands that trendsetters have deeply positive feelings for. Not just whatever is hot right now, but the brands that inspire true loyalty in this generation.”

Apple was followed by Ben and Jerry’s, Adidas and Red Stripe. Apple impressed the surveyed people for the simplicity of its message, its cutting-edge design and its capacity to re-invent itself and to lead trends with its innovative products.

Popularity: 24% [?]