Google DoubleClick deal being investigated by U.S. Federal Trade Commission

Google DoubleClick deal being investigated by U.S. Federal Trade Commission

Search engine giant Google has confirmed that their recently announced acquisition deal with DoubleClick is now being investigated by the U.S. Federal Trade Commission.

Google had announced that they are going to acquire DoubleClick for $3.1 billion.

Google responded in a statement on this new development that they are confident that the FTC will conclude the acquisition “poses no risk to competition”.

The company added that market analysts have accepted the fact that the online advertising market is a dynamic and evolving space and rich competition in this industry will bring more relevant ads to consumers and more choices for advertisers and Web site publishers.

Google also pointed towards the deal recently announced by their rivals. After Google announced their deal with DoubleClick, Yahoo went on to acquire online advertising firm Right Media, AOL announced their acquisition of ADTECH and WPP Group announced plans to acquire online advertising firm 24/7 Real Media.

In fact, the biggest criticizer of Google-DoubleClick deal, Microsoft has also just recently announced the mega acquisition of aQuantive, an online advertising and marketing firm, for $6 billion.