eBay Media Marketplace: eBay now enters radio advertising business

Online auction and retailing service eBay has announced that they are now entering the radio advertising business.

The web based service would now become a broker of ad spots on radio channels. Incidentally, they would become the first major online rivals to Google which recently entered this business market.

The service has been named as eBay Media Marketplace.

The company said that this service would make available ad spots from more than 2300 radio stations.

Their system would be powered by technology supplied by Bid4Spots.

Incidentally, ebay’s Media Marketplace also has a component for brokering cable TV ads. They do not however expect this segment to become very popular.

Check: eBay Media Marketplace

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