Porsche would skip next year’s North American International Auto Show in Detroit

Sports car manufacturer Porsche has said that they have decided to skip the next year’s North American International Auto Show in Detroit.

The announcement was made by the North American arm of the German sports car company. Porsche said that they are now going to spend more resources on interacting directly with Porsche customers.

David Pryor, Porsche Cars North America vice president of marketing added: “As a media showcase for new products, the Detroit Auto Show is clearly the premier international auto show in North America. Still, as Porsche strives to seek new, more personal ways to directly reach out and communicate to its potential customer base, we need to look beyond the traditional consumer auto show — even ones that are highly renowned in the industry.”

He added: “For us, this is a strategic business decision that allows us to allocate our limited marketing resources more effectively.”

They would however be present at auto shows in Los Angeles, Chicago, New York, Miami, San Francisco, Philadelphia and Washington.

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