Fidelity Investments to sell their products on Amazon.com

Fidelity Investments has chosen Amazon.com to become their partners, as they would now be offering their products and services through the online ecommerce giant. The company is working hard on maintaining their lead in the market with the competition becoming fiercer.

Fidelity would become the first vendor to sell goods on the online retailer’s new financial services store. They are aiming to tap into the large user base of Amazon.com with the aim of selling their products to them online. Sean Belka, senior vice president at Fidelity Personal Investments said in a statement on the company’s new initiative: “This is part of our effort to give customers access to our products in ways that convenient to them.”

They have already begun selling their college savings, retirement plans on the online store, and their other plans include advertising on Amazon’s websites. However, not many details are available yet as the two companies have not revealed much about their agreement.

However, market analysts believe that such a move is not going to do much for both the companies considering people who are interested in purchasing such services would prefer to do it in the traditional ways.