NDTV announces the launch of NDTV Good Times channel

NDTV is a name people associate with high quality news delivery. The company has now announced the launch of a brand new channel named NDTV Good Times.

The channel is currently scheduled to launch on September 7 and it would be delivered to the customers as a FTA channel.

The company claims that NDTV Good Times is India’s first Lifestyle Channel targeting the global, urban India.

It is a result of a collaboration between NDTV and the Kingfisher brand. The two companies said that they are going to benefit from NDTV’s broadcasting and programming expertise with Kingfisher’s lifestyle appeal.

NDTV added that the channel would broadcast shows related to health, food, fitness, leisure, fashion, travel, technology besides shows on relationships and family.