SpiceJet targeting a 10% market share by year-end
Airlines and Airports, Announcements, Brand Establishment, Expansion, Market Share, Services Market March 28th, 2006
SpiceJet targeting a 10% market share by year-end
Indian aviation market has seen a massive growth in the last couple of years. A lot of smaller players have arrived with their budget offerings, which has led to more people preferring to fly by air then travel by road or train.
One of these new players is SpiceJet, which has announced that they are soon going to add five more planes to their fleet. The company is also targeting achieving a market share of around 10% by the end of the current year.
Ajay Singh, a director at SpiceJet said in a statement on their goals for the year: “Our current market share is 6.5 percent and we expect this to be 10 percent by the end of 2006 as we will be adding five more aircraft this year. We expect to carry over 360,000 passengers every month by the end of 2006. Our current seat capacity is 210,000 a month with five planes and we are flying at 85 percent load factor.”
SpiceJet flies around 40 flights everyday and is trying to decide a route for its sixth plane, which would join their fleet by July. The company competes in the domestic market against players like Indian Airlines, Jet Airways Ltd., Kingfisher Airlines, and budget airline Air Deccan.
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