Tesco open Fresh & Easy chain on the web

Britain’s Tesco has announced the opening of their “Fresh & Easy” chain on the Internet.

This comes just days before their much awaited launch in the US market.

They are now showcasing their first U.S. store in a video tour on the web.

US is a very competitive market and Tesco would have to take special efforts to make a mark in this country.

They would launch the first of their stores in the US market at Los Angeles on November 8.

The company is promising to provide fresh, local foods at low prices. They further are planning to open 122 stores to Las Vegas, Phoenix and San Diego.

Market analysts believe that Tesco does have the potential to revolutionize the underdeveloped U.S. food retail market.

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