BBC Worldwide impressed with online revenues

Whoever said that it’s hard to make money on the internet might be in for a surprise.

BBC Worldwide Chief Executive John Smith has now admitted that they underestimated the revenues they could generate online.

He said that they had expected to get at least 10 percent of its total revenues from the Internet. But they are realizing that the target was too low.

He added: “We think we will be able to beat it. It has gone from one percent to nearly four percent in just 18 months. So already we are starting to see that probably we have under-egged the extent to which we will see more of our revenues coming from the Internet.”

Smith further said: “We intend to use the profits that come from that to significantly invest in the site and have an enormous amount more functionality and content on there and promote it.”

BBC Worldwide recently acquired travel publisher Lonely Planet and this is further going to enhance their web properties.

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