WPP Group gets Dell Advertising contract

Dell Inc. has announced that they are awarding their advertising contract to WPP Group Plc.

This contract is worth around $4.5 billion and it would last for a period of three years.

Dell said in a statement that this contract would enable them to create one-stop global marketing and communications agency with WPP.

Dell’s Chief Marketing Officer Mark Jarvis said in a blog post: “We are evolving the processes of marketing along the same lines as Michael Dell did the supply chain processes, by looking at the fundamental DNA and ways to improve inefficiencies”.

He added: “By partnering with WPP, we eliminate competition for a share of the marketing pie and we can invite the agency into our business meetings to help us with a long-term plan.”

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