DLF is the title sponsor for the Indian Premier League
February 13th, 2008 Leave a comment Visited 40 times, 2 so far today
DLF is the title sponsor for the Indian Premier League
Board of Control for Cricket in India has announced that real estate giant DLF has now been named as the title sponsor of the upcoming Indian Premier League.
The company placed a bid of Rs. 5 billion for a period of five years. They managed to overcome challenge from rival bidders including Percept D’Mark, 21st Century Media, and Hero Honda-World Sport Group.
With this DLF now gets the right to advertise in all IPL match scorecards and programmes. They also get the right to advertise on a maximum of 12 boards during all 59 matches.
They are also going to represent the Man of the Match award.
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