Honda to stay out of cheap compact car market
March 1st, 2008 Leave a comment Visited 30 times, 1 so far today
Honda to stay out of cheap compact car market
Tata is all set to launch their Nano later this year. Several other automakers are considering developing a rival car including Bajaj, Nissan and Renault.
However, Japanese company Honda has clarified that they have no intentions to enter this market.
Honda president Takeo Fukui said in a statement that the company aims to keep their standards high and a cheap compact car would not do their brand any justice.
They are also going to keep promoting their motorcycles as a more affordable means of transportation in the Indian market.
He said: “We don’t have intentions to make a car for that price. Our policy is to adopt our most advanced technologies on safety and environment-friendly production in all of our products around the world. We believe the Indian people would not sacrifice quality for price.”
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March 1st, 2008 at 6:43 pm
cheap is always associated to Indians. A cheapskate will always buy cheap stuff even if it means no safety and quality. Indian markets and Indians are always cheap minded so Honda has made a right decision not to make cheap cars. If the Indians want cheap then they can always go back to riding bicycles or cow carts.