Honda to stay out of cheap compact car market
Automobiles March 1st, 2008
Honda to stay out of cheap compact car market
Tata is all set to launch their Nano later this year. Several other automakers are considering developing a rival car including Bajaj, Nissan and Renault.
However, Japanese company Honda has clarified that they have no intentions to enter this market.
Honda president Takeo Fukui said in a statement that the company aims to keep their standards high and a cheap compact car would not do their brand any justice.
They are also going to keep promoting their motorcycles as a more affordable means of transportation in the Indian market.
He said: “We don’t have intentions to make a car for that price. Our policy is to adopt our most advanced technologies on safety and environment-friendly production in all of our products around the world. We believe the Indian people would not sacrifice quality for price.”
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Tags: Automobiles, Cars, Honda, Takeo Fukui
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About
cheap is always associated to Indians. A cheapskate will always buy cheap stuff even if it means no safety and quality. Indian markets and Indians are always cheap minded so Honda has made a right decision not to make cheap cars. If the Indians want cheap then they can always go back to riding bicycles or cow carts.