Microsoft: We need Yahoo for web advertising plans

Microsoft Chief Software Architect Ray Ozzie has stated that one of the primary reasons they want to acquire Yahoo is to expand their presence in the Web-based advertising and services market.

He said that Microsoft wants to establish a vibrant and relevant portfolio of Web-based services and content. In addition, they also want to provide innovative options for commerce and building communications.

Ozzie added: “If you wonder why we’re so interested in Yahoo and its creative people and properties, I hope this makes it a little bit clearer.”

Google is the market leader in most of these segments of the web and Microsoft aims to take the top spot by acquiring Yahoo and its owned services.

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