Joanne Bradford joins Spot Runner

Spot Runner has announced the appointment of former Microsoft online ad chief Joanne Bradford as executive vice president of national marketing services

Spot Runner deals in providing services enabling people to buy local TV advertising online.

The company added that Bradford would be responsible for leading the business unit focused on national advertisers.

Spot Runner Chairman and CEO Nick Grouf spoke about this new development: “Hiring Joanne is a huge win for Spot Runner. Her background in both online and offline media is a perfect fit for us.”

Bradford has also worked for BusinessWeek magazine in the past.

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