Nielsen acquiring IAG Research

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April 7th, 2008 Leave a comment Visited 30 times, 1 so far today

Nielsen acquiring IAG Research

Market research and media services provider Nielsen has announced that they are now acquiring IAG Research.

IAG Research specializes in providing television and Internet audience research services.

The acquisition deal is worth around $225 million and it would boost the media business services provided by Nielsen.

Nielsen added in its statement that they are going to finance this deal through issuance of notes, existing facilities and cash on hand.





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