Pyramid Saimira Group enters China market

Pyramid Saimira Group has announced that they are now entering the China market.

The company plans to help the Chinese government in transforming cultural and entertainment activities in the region through exchange programs with India.

They are also aiming to do business in this market by providing their expertise in the entertainment sector.

Pyramid Saimira managing director P S Saminathan said in a statement on their plans: “We are investing Rs 400 crore initially into two different joint ventures—Rs 100 crore into a JV with CSMRB and Rs 300 crore into another with Jiangsu Longzhe. We are investing Rs 100 crore and are not looking at any immediate profit. This will only provide us a platform to enter the Chinese market in a big way.”

Pyramid is the second largest entertainment company in the Indian market.

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