Getty Images targets mobile market for growth

Getty Images targets mobile market for growth

Getty Images is one of the leading providers of images and video clippings on the internet. However, this market is seeing a saturation point, which has forced the company to look towards alternative avenues for sources of extra revenues and growth.

The company has now said that they are aiming at the market for selling images for the mobile platform as their next growth segment. Getty Images would be expanding in this market to meet a 15 percent annual sales growth target they have set for themselves.

They are planning to push aggressively into the mobile segment through a series of partnerships with carriers and content providers for wireless devices. Getty Images Chief Executive Jonathan Klein said in a statement: “It’s an absolutely natural progression and it makes sense, because it’s an easy thing for us to do and it’s not like we have to shoot completely different pictures. It’s the same pictures, but to a different platform.”

However, the company still gets most of its revenues from the market for stock photography. Though, they are seeing massive growth in their services providing sports, entertainment and news pictures and stock videos.