Abhishek Bachchan is LG Brand Ambassador

Abhishek Bachchan had just signed on to become the brand ambassador of the Ford Motor’s latest model in the Indian market, Ford Fiesta. The latest news in is that he has also signed on to become the new brand ambassador of LG Electronics for its Intello range of products.

LG Electronics, marketing head, Sandeep Tiwari said in a statement on this marketing initiative: “Our aim is to make our brand younger and brighter and Abhishek Bachchan is the most eligible bachelor in the country to fit our brief well.”

He has been signed for a period of two years and some of the first advertisements are already appearing on the television. The company has declined to reveal the financial details of this deal to media.

Tiwari added: “Historically, consumer durable brands have portrayed women as a perfect wife, homemaker or mother, but through our new campaign we would break the regular mindset and move up one level by thanking her for what she is and LG brings in its Intello home appliances in making her feel special.”

LG added that they have planned to invest Rs 225-250 crore for its advertising and marketing campaigns this financial year.

Popularity: 17%