Arvind Brands Expansion Plans

Arvind Brands Expansion Plans

Arvind Brands has said that they are currently exploring options of developing a `category captain model’. This would see them establishing partnerships with retailers in the market to expand the apparel market even further.

The company’s President Mr. Darshan Mehta said in a statement on these plans: “It is a dynamic market and we are looking at a new arrangement with retailers. The concept of a category captain model, which already exists in other countries, is being thought of and we might consider it within the next one year.”

He further added: “FMCG players are already doing it in a big way. For instance, in many countries, Unilever has partnered retailers to grow the hair care or skin care categories. We might consider doing the same by partnering a single retailer to grow the apparel category. This may or may not include the competitor’s brands as well.”

Arvind Brands is currently searching for suitable retailers for such collaborations.