Dell aims to expand market share in India
October 24th, 2008 Leave a comment Visited 46 times, 1 so far today
Dell aims to expand market share in India
US based personal computer maker Dell has been on the offensive in the Indian market.
They are selling their products through stores, dealers and the company has now opened exclusive retail showrooms in the Indian market.
The company has now announced the launch of their first ever brand campaign for India which is aimed at the owners of India’s small and medium businesses.
A Dell India representative said: “India is a strategic, new emerging economy for Dell. The campaign is targeted at becoming brand leaders in SMB segment in which Dell sees large growth opportunities and has a market share of three per cent”
This new marketing campaign includes the launch of a special site www.takeyourpath.com which is going to become a dedicated SMB portal for the company.
Checkout: Dell India
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