The New York Times might charge again for online access

The New York Times might charge again for online access

The New York Times has hinted that they are considering charging for access to some parts of their online website.

The news media giant had abandoned the paid online access around two years ago.

Apparently the revenues from online advertising are not as much as they had expected.

A company representative said that advertising does generate a bulk of the revenues from the service but they are considering ways to get consumers to pay for some of the online content.

They are already charging a small fee from users of Kindle to deliver them their newspapers online.

NYT Executive Editor Bill Keller had this to say: “TimesSelect generated something like $10 million a year, which was real money, but in the end the company calculated that we’d be better off taking down the wall and letting the flood of additional visitors to the Web site attract advertising dollars. The lesson of that experiment, however, was not that readers won’t pay for content.”