Tata Nano likely to have little commission for the dealers

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March 28th, 2009 Leave a comment Visited 40 times, 1 so far today

Tata Nano likely to have little commission for the dealers

Tata Nano has been launched in the Indian market and the bookings would start next month.

The car has become the cheapest model on sale in the world.

The low price of the car also means that the Tata dealers would gain little on the sale of each unit.

Market sources say that the dealer margin on the Nano is likely to be between 2-2.5%.

This figure is much smaller compared to other models on sale in the market today.

The reason is simple. Tata has worked hard to ensure that the car is priced low enough to challenge Maruti in this space.

The margins are so little that the company is not expected to make a profit on the Nano for around three years.

In the end, the company dealers are unlikely to benefit much from the sales of the Nano unless they can get creative enough to sell enough accessories to make a tidy profit.





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2 Comments

  1. #
    Robert Britten
    March 28th, 2009 at 8:51 am

    I live in America, what would I need to do to buy
    a Nano automobile? Would it be best for me to come
    to India and make a purchase from an Idian dealership
    and have it shiped to New York Port Authority? What
    would be your sugestion? Thankyou, R. Britten
    My e-mail is: rbritten@rochester.rr.com

    Reply to this comment
  2. #
    Robert Britten
    March 28th, 2009 at 8:55 am

    Do I need to come to India to buy a Nano automobile
    and have it shiped to New York Port Authority?
    What do you sugest? Thankyou. R. Britten

    Reply to this comment

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