Dell to become a sponsor for BMW Sauber Formula-1 Team

Dell to become a sponsor for BMW Sauber Formula-1 Team

BMW Sauber have announced that the world’s largest maker of personal computers Dell will be extending their partnership with the team.

Dell’s logo would now appear on Nick Heidfeld and Jacques Villeneuve’s side-pods and helmets for qualifying at the European Grand Prix.

Dell has previously sponsored BMW’s Le Mans effort in 1999 and also supported the German Formula BMW Championship.

Alain D. Bandle, Dell’s Vice President, and General Manager for Germany & Austria said on this new development: “Dell and BMW Motorsport share a long and prosperous partnership. It’s the logical conclusion to enhance this with the BMW Sauber F1 Team.”

BMW Motorsport Director Mario Theissen added: “Dell and BMW are united by a very high level of efficiency as well as an extremely sophisticated standard for quality and individuality in their own product ranges. We’re very pleased that we will be able to continue the successful cooperation of the past at Formula 1 level. Dell gives us another strong partner for our ambitious project with the BMW Sauber F1 Team.”