WorldSpace to launch car radio service next year

WorldSpace to launch car radio service next year

WorldSpace is struggling internationally but they are somewhat surviving here in the Indian market.

The company has said that they are now aiming to launch their car radio service sometime next year.

The decision to introduce this service is pretty good but it is coming pretty late.

Indian market is now flooded with free FM channels that are accessible from cheap car stereos.

WorldSpace is going to find it tough competing with free alternative offerings.

WorldSpace MD (India and Middle East) Mathewkutty Sebastian spoke about the reasons behind the delay: “Non-availability of terrestrially augmented satellite radio services in India that enable satellite radio service in automobiles is purely due to regulatory hurdles. If that is cleared, by the finalization of the new Satellite Radio Policy by the Government, we can roll-out the same for the Indian consumers in the next eight to ten months.”