Mattel set to re-launch Barbie
Toy Company Mattel has revealed that they are working on a new strategy for Barbie.
Mattel said that they are going to change the packaging and the marketing strategy to showcase Barbie as a fashion symbol.
The change would be implemented on the point of sale of Barbie dolls in addition to the Barbie website.
Mattel said that they are aiming to have a “consistent approach” in the way Barbie dolls are packaged and marketed.
The television campaign is being planned for August this year. New Barbie dolls should be in the market by the end of July.
Barbie is set to celebrate her 50th birthday this year!
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