Sprint Nextel: We won’t use chimpanzee in our ads from now on

Sprint Nextel: We won’t use great apes in our ads from now on

Sprint Nextel has announced that they are not going to use great apes in their advertising from now on.

The company was criticized by the animal rights activists after their ads were broadcasted featuring a chimpanzee.

The company said that their current series of ads would stop running in movie theatres on July 3.

Sprint also promised to not repeat this mistake in the future.

Sprint said in a note posted on their website: “Sprint and its advertising agency, Goodby, Silverstein & Partners, take all necessary precautions to ensure any animals appearing in Sprint advertising are taken care of and are treated well.”

PETA had this to say on Sprint’s decision: “We’re very pleased they’ve reached this compassionate decision. Every leading zoologist has come out against the use of great apes in entertainment because … you must use dominance and fear to get chimpanzees to perform.”