Vodafone Zoozoos fail to conquer Cannes
June 27th, 2009 Leave a comment Visited 39 times, 1 so far today
Vodafone Zoozoos fail to conquer Cannes
Vodafone took the Indian consumers with a mega surprise with the launch of their new marketing campaign featuring cute lovable characters Zoozoos.
The marketing campaign has been labelled a major success by analysts in the market.
However, it failed to impress the judges at the Cannes.
The campaign which ran on Indian televisions through the Indian Premier League cricket tournament failed to win any medal at the Cannes.
Experts believe that the rushed entry into the contest could be the reason behind its failure in the ad world’s biggest annual awards competition.
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