ComScore and Omniture collaborating

ComScore and Omniture collaborating

ComScore and Omniture are expected to officially announce their collaboration today.

The two companies are likely to launch a unified digital audience measurement system.

The system would utilize the capabilities offered by both the companies to generate a more capable tracking system.

The two companies said that this new platform would enable them to provide a single destination for analytic solutions.

Omniture is incidentally getting acquired by Adobe Systems which has been working on getting into the analytics business.