September 30th, 2009 Visited 182 times, 2 so far today
GM to end eBay program this month
US based automaker GM has revealed that their trial program to sell vehicles online through eBay Motors would end this month.
The company said that the program has been a success and they are pretty satisfied with the experiment.
GM now plans to use the experience in improving their own digital and social marketing media marketing strategies.
The eBay program enabled customers to negotiate a deal with GM dealers around the country.
Industry reports claim that the company generated close to around 15,000 leads for dealers throughout this trial.
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